Features Benefits

BENEFITS TO RETIREMENT RESIDENCE:

Do You Want...

... a new tool to help keep your residents happy and in touch with their family?
... a new, unique marketing direction?
... help in increasing marketing traffic and thereby occupancy?
... something to differentiate you from the competition?
... to keep your residents informed of what’s going on in the residence?
... something that will keep you at the forefront of technology?
... something meaningful to distribute at marketing events, shows etc?
... a new revenue stream?
... a dedicated house channel with up-to-date content displayed in every room and lobby?
... a new way to attract prospective residents and their influencers?
... a system to quantify the ROI for marketing drives?

Revenue

A resident-wide subscription to InTouchLink will quickly pay its way in returned revenue including:

Marketing
In addition to the obvious benefits to current residents, InTouchLink provides a novel and groundbreaking method with which to attract new clients.
InTouchLink ToGo will be an auto-start CD that will run the InTouchLink program once a user inserts it into their personal PC. Each account will be customised with Residence-specific advertising and specific residence marketing. The benefits to having options to remain in subtle but constant contact with prospective residents are self-evident.
The system allows Residence staff – such as the Activity Director – to invite potential residents on outings or to events on a user-by-user basis depending on interest shown. In addition to keeping them informed, keeping a potential resident updated with the activities, menu and improvements in each residence helps them cross the psychological barrier to moving into a residence while they are still comfortable at home.

Tours/Walk-ins
Each retirement residence can distribute accounts to each potential resident and their families as they come in for a tour or initial meeting. In addition to using the basic InTouchLink features, prospective residents can (via email and the ‘Residence News’ section) then keep fully up-to-date with the events, activities and news of their chosen residence, constantly reminding them of the residence opportunities.

Events / Trade Shows
Where an event would normally see you handing out hundreds or perhaps thousands of marketing pamphlets with little or no feedback as to direct success, InTouchLink ToGo provides a new, far more effective tool. Each distributed CD is assigned a serial number that is then tracked throughout the recipient’s journey choosing a retirement home. This allows the retirement home to accurately monitor the success of various marketing campaigns.

Fully Brandable Marketing CD:
Residences can customise the InTouchLink ToGo CDs on an event-by-event basis, offering constant advertising to prospects. The barcode allows instant tracking of usage including referrer event, usage, prospect’s access to residence information etc.

In addition to this, the branding on the CD constantly advertises for the retirement home.

Minimal cost and effort is required to distribute many CDs. Using the CD as a promotional, branded item gives your retirement home the differentiating factor from other vendors.

Increased Length of Stay
InTouchLink gives Retirement Residences another tool in ensuring their residents remain happy and comfortable within the residence.

Studies have indicated that internet use is particularly beneficial to the senior brain and even a simple task like searching the web appears to enhance brain circuitry in older adults. Healthier seniors are happier seniors and happier seniors are longer-stay seniors. Additionally, just keeping seniors in touch with their family ensures a happier, more contented resident.

Even one month extra revenue from a senior healthier as a result of InTouchLink will easily pay years of subscription costs.

Market Differentiator

With so much advertising noise in today’s world, InTouchLink offers an instant market differentiator.

Partnering with InTouchLink keeps your retirement home at the forefront of technology, enhancing reputation, happiness and subsequently census.

Choosing between two or three similar retirement homes, a senior can be not only encouraged to use the system (even while still at home), but also advised of the InTouchLink benefits only available within your residence. This develops long-term relationships between your retirement home and the seniors and helps you provide continuum of care as the senior ages.

Advertising Income
The ‘Residence News’ section of the system allows for locally negotiated partners to advertise to residents. The subscription cost should not only easily pay for itself from this source alone, but provides an additional, direct revenue stream to each residence. FREE TRIAL
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